Video Workflow

Video Workflow is a cloud-based workflow automation platform for audiovisual content which allows companies to streamline all aspects of their online video presence. It comprises a customizable media player, a set of API’s and a multi-user Video Management System (VMS) allowing companies to administer their image, audio and video assets. Its interactive components, responsive design and fine-grained access control ensure a seamless integration into any multiscreen environment.

As corporate communications have become more complex with the rise of social media, an ever growing number of people and business units in the organization are involved in the creation and distribution of audiovisual content. VWflow allows you to translate these complex organizational structures in clearly defined sets of rules and permissions.

Through workfow profiles an organization can map tasks and responsibilities regarding video content to the right staff members and departments (editing and approval, metadata enrichment, publication, player selection, ad insertion, archival…). The successful completion of a task will trigger new actions and notifications until the workflow is completed.

The built-in live streaming manager gives you the tools to independently go on air whenever news events call for it, without losing valuable time with technical details. Automated recording means your livestream can be published for on demand playback immediately after your live broadcast has ended. Our advanced analytics, dynamic playlists and custom metadata will help you to monetize your content, extend your reach and optimize user engagement.

One platform, two formulas

Enterprise workflow

Enterprise workflow is intended for corporate and non-profit organizations who need to be able to control who has access to their media assets. With viewing profiles, video playback in the player will depend on a set of configurable permissions, ensuring you reach the intended audience while at the same time content ownership remains where it belongs.

Enterprise workflow allows for ID based player embedding. The interactive player will not point directly to a file on a CDN, but rather to the ID of a media item, playlist or live event. It’s a transparent way of integrating media content in your site: changes to your media will be reflected automatically in the player, without the need to go through the tedious task of updating player embed code in your publishing back-end. Playlists can be dynamically updated with new video items simply by tagging your media content through the Workflow Manager or API.

Media workflow

Media workflow formulas cater to companies who publish video on a regular basis, usually for large audiences. The focus is on speed and ease of operation while distributing video across multiple channels, using social media synchronization. Typical industries are online media, news sites, advertisers and the entertainment industry, whose core business is video related.

Media workflow includes all of the platform’s advantages in terms of management and automation but, unlike Enterprise workflow, it is intended for publicly available media content. As the player embed code already contains all data required for media playback (including the stream location) there is no need for an additional round-trip to resolve the media item ID and check viewing permissions, hence reducing the stream latency to an absolute minimum. Playlists are still supported though, using a single request that resolves a playlist ID and retrieves all data.

Ingest, edit, deliver, share, archive


Configurable workflow profiles

Workflow profiles define a logical and chronological order of system initiated actions or manual tasks to be automatically triggered once your video is uploaded. Integration with your publishing backend can be automated through hooks (e.g. HTTP requests containing metadata) at any stage of the workflow process. Some editing tasks require user intervention and can be assigned to specific roles and users, who will be notified by mail or through their dashboard. Actions and tasks can be critical or non-critical, meaning that workflow will only continue after the assignment is completed.


  • Tasks, actions and triggers
  • Multiple profiles possible
  • Automated syncing with your CMS or external CDN


Viewing permissions

Viewing permissions determine who gets to see what, where and when. It’s an effective way of protecting your content against unwanted duplication or distribution, keeping ownership and intellectual property firmly in your own hands.


  • IP filtering allows to keep content within the firewall
  • Geo filtering on a per country basis
  • Domain filters prevent unwanted embedding of your content on third-party websites
  • Implement news embargo’s by scheduling publication date and time


Multi-user collaboration

Role based permissions provide a fine grained tool to involve multiple users with different responsibilities in the media management and publishing process. Complex organizational approval lines can be easily translated in a series of successive steps in the workflow definition. The interface of the Workflow Manager remains easy to understand as users only get to see actions and media items relevant to their role in the overall process.


  • Multiple users, roles and permissions
  • Admin account to manage your users
  • Two-dimensional access rights: what can I do and to which content


Built-in live event manager

The live event manager is a complete dashboard to control every aspect of your live broadcasts. This includes configuring broadcast quality, scheduling start time, live stream previewing, pushing messages across to your viewers, changing the event status (waiting, started, paused, ended), recording and editing for on demand playback afterwards. All the while, the statistics dashboard provides up-to-the second feedback on viewers’ numbers and their location.


  • Recorded webcasts can be published for on demand playback literally within minutes
  • Trimming editor allows to clean up recordings
  • User-friendly interface requiring no technical skills


Dynamic playlists

Smart playlists will retrieve media following a set of rules you define through the Workflow Manager. Filters will investigate your video metadata to select and sort items. Taking the example of an online news publisher, a playlist embedded on the politics section of the newspaper could show the 10 latest video’s that have been tagged as “national elections”, sorted by publication date. Additionally you can also create manual playlists by adding items and simply dragging them to the right position.


  • Smart playlists are updated automatically when new content is uploaded
  • Filter on tags, date and media type, and sort by creation or update time
  • You only need to embed your playlist once, as new items are added automatically


Social media synchronization

Plugging into your social media channels is another example of workflow automation that doesn’t require any manual intervention. YouTube, Facebook and Twitter uploads need to be configured only once, and will silently operate in the background. Different workflow profiles allow to push video content and its metadata to different YouTube channels, Facebook pages or Twitter accounts.


  • Social media sync is an automated task requiring no manual action
  • Metadata are transferred along with the video on upload, avoiding double data input
  • Future changes to your item can be automatically updated to YouTube and Facebook
  • Twitter Player Card support allows to embed video in your tweets


Interactive video

Interactive video is quickly gaining ground and will become mainstream by the end of the decade, if not earlier. The VWflow timeline editor helps you to layer time-based interactive elements on top of the video, like a ‘buy now’ button, a feedback form, social sharing buttons or a shopping basket. It can also greatly improve user experience by adding a navigation structure to your video, so the viewer can jump directly to his preferred sections.


  • Add image and textual links on top of your video
  • Let viewers decide which parts of the video they wanna watch
  • Gather feedback with simple forms or multiple choice surveys
  • Watch a short intro movie explaining some features of the timeline editor


Measure user engagement

The analytics dashboard provides detailed insights into how, where and when your audience consumes video. User engagement history provides a wealth of information for advertisers as well as content creators on how your content is being consumed. Much more than mere numbers, these graphs show which portions of your video are being watched, at which point drop-off rates become critical, and what can be done to further engage your audience.


  • Real-time statistics allow you to react immediately to trending videos
  • Critical drop-off rates provide valuable feedback on user behaviour
  • Dashboard overview of totals, play-to-impression ratio’s and geo-location


Integrated Amazon S3 cloud archiving

Workflow profiles can be configured to archive your media files in an Amazon S3 and/or Glacier bucket. Amazon S3 is a budget-friendly alternative to local disk or tape-based storage. Archived videos can be retrieved at all times through a URL with temporary validity, generated by the application. Furthermore, it is also possible to export your media files to your own archive server via FTP.


  • Affordable cloud storage (starting at 0,01 USD per GB)
  • Archive high-quality source files and/or web formats
  • Amazon S3 and Amazon Glacier compatible

Color scheme