Almost a year after its launch, Facebook Live has taken the marketing world by storm. Brands and publishers have quickly understood the almost limitless possibilities to connect with their followers and customers. One of the most important advantages of Facebook Live is easy to grasp: it's where (most of) your audience already is. This saves you the time-consuming labor of promoting upcoming livestreams via mailings, sponsored ads and blog posts. Even better, Facebook's fine-grained targeting ...
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