Dutch radio station Qmusic asked advertising agency De Vloer to devise an online contest for their listeners. The winners would take home a much sought after VIP ticket for the Q-live World Tour, a series of concerts by artists such as Adele (London), Rihanna (Washington), Justin Bieber (Las Vegas) and Coldplay (Buenos Aires). On top of that, the 6 lucky winners would be treated to a private meet & greet with the artists, a generous amount of spending money and a complementary stay at the exotic...