Almost a year after its launch, Facebook Live has taken the marketing world by storm. Brands and publishers have quickly understood the almost limitless possibilities to connect with their followers and customers. One of the most important advantages of Facebook Live is easy to grasp: it’s where (most of) your audience already is. This saves you the time-consuming labor of promoting upcoming livestreams via mailings, sponsored ads and blog posts. Even better, Facebook’s fine-grained targeting options assure that your preferred customer segments are effectively reached.
Multiple Live Channels
But however omnipresent Facebook may have become, it’s not the only channel brands use to communicate. YouTube Live also offers important monetization possibilities thanks to its tight integration with Google’s search engine and advertising back-end. And the impromptu nature of Twitter’s live outlet Periscope adds a more authentic, spontaneous feel to live communications, which for certain brands is a make-or-break matter. Moreover, publishers may prefer to continue hosting live broadcasts on their own subscription platforms as this guarantees content ownership and a larger cut of advertising revenues, as well as advanced control over branding, user tracking and calls to action.
To help you manage all these channels while keeping bandwidth requirements limited to a minimum, we have developed a simulcast live manager which permits you to simply select your streaming end-points, provide the streaming key(s) and you’re good to go. Our servers will take care of distributing the stream to both your selected social media channels and a global Content Delivery Network. This way, you can also embed our HTML5 player – fully customized to your brand – either as a way to control the viewer experience on your site or as a fallback scenario in case the social media delivery fails.
We recently produced a livestream for electronics retailer Media Markt (a collaboration with digital agency These Days), in which we simultaneously broadcasted to two different Media Markt Facebook pages to maximize exposure (over 50.000 views at the time of writing).
Don’t hesitate to contact us should you want to discuss your livestreaming strategy with one of our experts.
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