Livestream

Audi banner with live-stream embedded

 

Yesterday, car manufacturer Audi launched a video campaign (courtesy of advertising agency Tribal DDB) to promote their new Audi A7 Sportback model. The idea is to recreate the vibes that Audi engineers felt when designing the car from a blank sheet of paper. For this purpose, Audi asked graffiti artist Steve Locatelli to spray-paint their new model on a 36 square meter billboard. The work takes two consecutive days and is the subject of a continuous live-stream, which can not only be viewed on the campaign site but is also embedded in banner commercials that are shown simultaneously on many major news-sites.

For the set up and management of the live-stream, Tribal DDB contacted Rambla. On site, we installed an Axis IP camera which records the video images, encodes them into an H.264 video stream and broadcasts this stream to a dedicated Rambla server. At the CDN level, a load-balancer steers all end-user requests toward a pool of streaming servers, to which new servers can be added on the fly. This allows us to ensure the reliability of the live-stream, while easily handling the peak loads that typically come with a banner campaign.

 

Livestream

Biodiversity webinar from Nagoya, JapanThe Biodiversity World Tour is a global campaign to engage citizens from around the world in a discussion on how agriculture can protect and preserve our natural resources. Today's panel discussion is being streamed live by Rambla from Nagoya Town Hall, using the Richcast platform for viewer interactivity and social media features.

 

 

Livestream

Earlier today, ABtv announced that the livestream of yesterday's Pendulum concert attracted 13.703 unique viewers and thereby smashed the existing ABtv record. The concert was streamed from the Ancienne Belgique by Rambla via the band's pages on Netlog, in co-operation with Warner Music. So, congrats to ABtv and everyone else involved.

Livestream

Pendulum live NetlogPendulum is an Australian band, whose current musical style consists of a fusion of electronica and alternative rock. In the last couple of years they have succeeded in taking Europe by storm. Tonight, starting at 9 AM, their Ancienne Belgique concert will be streamed live for the benefit of Netlog's pan-European online community.

 

 

Livestream

Ninja Tune Live on ABtvABtv has declared open season on live-streams again. Tonight, starting at 8 PM the legendary Ninja Tune label takes over the AB, celebrating their 20th anniversary. Performers include Coldcut, Kid Koala, Roots Manuva, The Heavy and Andreya Triana. You can watch it all live on ABtv.

MGMT live via ABtv at standaard.beSunday, it's MGMT's turn to prove why they're considered one of the best live-acts at the moment. Their AB concert was sold out in just a few minutes. But thanks to ABtv and newspaper 'De Standaard', viewers everywhere will be able to enjoy the live-stream.

 

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