Today Rambla is hosting "the Non-Stop Rap", a 16-hour non stop live stream of personalized "raps". The campaign promotes upgraded bandwidth capacity for Telenet's so called "Fibrenet" offering. Telenet is the second largest telco operator in Belgium, providing internet over cable to households and business clients.
At 8 am this morning the home page of news site "Het Nieuwsblad" was taken over by hip hop musicians and singers, among them well known artists such as Brahim, Leki and De Jeugd Van Tegenwoordig. After clicking on the banner, a viewer lands on the "homie page" where he can enter a friend's name plus a number of keywords, which will then become the subject of a one-minute freestyle "rap". Only seconds later, the video recording of this personalized rap is available in the gallery for on demand viewing.
Advertising agency These Days, who devised this original campaign, and production company MoJuice asked Rambla to take care of the live stream and, more challenging, the real time recording functionality. As one rap is directly followed by another - leaving no time for manual editing and uploading - we came up with a web service which allows a client application to directly record the incoming stream on the Wowza origin server, through simple start and stop commands. As soon as the recording is finished, a second web service pushes the video file to the CDN. In the meantime, our RATS transcoding service generates a couple of thumbnails for the gallery.